Debating on whether you should buy & where you should buy best face serums in Pakistan? Don’t know why everyone keeps talking about it? Face serums can be a serious game changer for your skin if you include them in your routine timely.

That’s all cool but what even are face serums?

Face serums are lightweight moisturizers that contain a high concentration of active ingredients such as hyaluronic acid, glycolic acid, vitamic c, than typical moisturisers. 

These active ingredients work wonders in locking in moisture as they penetrate the surface of your skin. Due to the high concentration of these ingredients, you can see visible results much faster.

Does that mean you should skip moisturisers and cleansers? Research suggests using both. As face serums are light in nature, they should be applied first after cleansing your skin. In order to maximise the benefits of the serum, it must be sealed in which is why you should apply moisturisers next.

Face serums take care of serious skin concerns like discolouration, wrinkles, fine line, or acne - while moisturisers hydrate the skin.

Here are more reasons why you should consider investing in a face serum:

1. Face serums are hydrating in nature

Due to the high concentration of active ingredients present in serums, they are fast acting and hydrating. An impeccable force of nature is our Total Hydration Squalane Face Serum which gives you a hydration boost in just a drop! It reverses sun photo damage and provides intense hydration for the skin. This formula is safe and stable and does not cause any irritation. 

2. Face serums brighten dull skin 

With natural aging, human skin begins losing its radiance. You can overcome this by using Alpha Arbutin Face Serum by Mana. This fast-working Alpha Arbutin serum penetrates deep down into the dermis promoting collagen production to give you smooth supple skin. It also clears out surface melanin and pigmentation giving you a bright and clear skin. It helps reduce dark circles, age spots and freckles, revealing a more youthful-looking skin. Another common active ingredient in skin brightening serums is Vit C. Our Be Bright Vitamin C Serum not only brightens your skin but also your day! It also lightens scars, clear blemishes and reduce wrinkles. 

3. Face serums have intense absorption

As serums are lightweight, it becomes easier for your skin to absorb them easily due to its thin viscosity. This is also why face serums are the first step in the skincare or layering process.

4. Reduces fine lines and wrinkles

Face serums play a key role in anti-aging, they give the collagen in your skin a boost. Get a new lease on your skin with our Anti Aging Face serum. This is a carefully crafted cellular repair and rejuvenation face serum which lifts, 

detoxifies, lightens, and regenerates. It's a natural cocktail of antioxidants and vitamins which makes it possible for you to achieve a healthy glow and firmer skin. It contains skin-lightening fruit acids which work to give an even tone and get rid of unwanted pigmentation. Vitamin C serums are also great for a youthful glow.

5. Protects your skin from free radicals and future damage.

A gentle shield from pollution and the harsh sun. Serums with ingredients like Vit C, vitamin E, ferulic acid, green tea, resveratrol, and astaxanthin help prevent oxidative damage from ultraviolet (UV) light and pollution, which can lead to premature skin aging and wrinkles.

6. Serums are lightweight and effective

Serums dont feel heavy on the face as they are absorbed quickly by the skin. Results are seen much faster due to the high concentration of active ingredients.

Serums are often great for acne-prone and oily skin type due to their light preparations - they soothe sensitive skin.

Another game changer serum for your skincare regime is Niacinamide. One of our best sellers due to its incredible properties. Niacinamide is a repair enzyme which positively impacts the overall skin health. Our Anti Blemish Niacinamide Face Serum brightens your skin tone, reduces hyperpigmentation, removes dead skin cells and promotes skin elasticity while also rejuvenating the skin. Zinc salt present in the serums balance sebum production to help reduce acne and open pores. 

What face serum should you choose?

It depends on the kind of skin you desire! As different types of serums, serve different purposes and needs. Some of the common ones are: 

• Skin-brightening serums are often chock-full of antioxidants and pigment-fighting ingredients to improve skin tone. Key ingredients include Vit C, glycolic acid.
• Anti-aging serums - They encourage skin renewal and collagen production, often include retinol or bakuchiol, or both. Buy Anti-aging serums.
• Hydrating serums - These contain hyaluronic acid, a molecule that physically binds water in the skin to make it look fresh, plump, and younger.
• Free-radical fighting serums - Antioxidants fight free radicals to prevent skin damage. Serums that contain ingredients like Vit C, A, and E, and resveratrol.
• Acne and sensitive skin serums - Anti-acne serums often contain salicylic acid or similar plant-based derivatives. This may also include niacinamide.

Skin texture serums
To help boost your skin’s texture and the overall appearance of your skin, serums containing glycolic acid are recommended. Check out our Clean Skin Glycolic Acid Serum.

Face serums have more benefits than one. With different kinds to choose from and each with a unique purpose to meet your varying skin concerns. They’re lightweight and fast-acting which makes it a must add to your skincare routine!